About the Presentation: PACT will host four social networking experts to answer your questions and share their success stories.  The panel will address social networking from an internal perspective, marketing your business on the external social media sites and how your personal use of social media can impact you and where you work.  This member driven lesson will allow you to ask your questions and hear experts answers.  Submit your questions now via LinkedIn and Twitter!

Twitter: @PACTMN
LinkedIn: Join our LinkedIn group and submit questions for the soclal media panel

Friday, July 12th

Member Meeting begining at 8:30am

Speaker begins at 9:30am

Digital Images; Layouts, File Formats, Storage...OH MY!

We live and work in a visual world. Some believe that the next millennium could be called the “visual age.” Communicating visually is now a way of life both personally and in the business world. We absorb information in small “bites” and communicate using imagery in everything we do. Statistics show that photos get 120% more engagement on Facebook and videos 100% more engagement than text alone.
So what does this mean for professional communicators and trainers? It means you need to communicate visually in the most effective way possible. Jen will share with you practical information for maximizing the quality of imagery in your communication and training materials. Some of the topics covered will include:

• How does layout and placement affect the reader?

• What type of file format should I use and why?

• How should I store and maintain my digital assets?

• When do I need to hire a professional photographer and why?

In addition to the above, Jen will share tips and tricks for capturing better digital images.

Jen Kelly
President, KeliComm LLC and KeliComm Headshots

Jen has more than 20 years of employee communications experience. She has worked with businesses of all sizes from Fortune 500 to entrepreneurs in a wide variety of industries. Jen is also a skilled business photographer, specializing in professional brand portraits and business/talent headshots.

Prior to forming KeliComm, Jen held employee communications leadership positions in Fortune 500 companies. She spent 10 years at Medtronic, where she provided communications support for two Chairmen and CEOs and other senior leaders. In addition to her employee and executive communications experience, Jen also spent several years providing mainframe computer operations training to Unisys customers worldwide.

Jen holds a bachelor of science in speech communications from St. Catherine University. She is a member of Professional Photographers of America, Minnesota Professional Photographers Association and is an affiliate photographer for Now I Lay Me Down to Sleep.